I was approached by a client to build a new brand. The company's main major is building up the roofs on the side they were Brand was the underdog in its own area - which is situated in the south of Sweden. So, therefore, the logo needs to be stable and hard. Strong as its supporting pillars of the house. I always associate building companies with bees. They work hard as bees do.
By the time Saras bygg och måleri Skåne changed name and became Saras Bygg Södra. Which is much more reasonable. They dropped their painting jobs and concentrated only on building up different kinds of roofs.
Therefore logo had to change as well. Even though I was thinking Saras bygg södra is pretty long name for a company. SBS... SBS yeah it should be it.
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